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Lead management
General
Lead Management is the process of acquiring and managing leads (potential customers) until the point where they express an interest in your product or service.
Lead is a person or a company that matches your ideal customer profile but you don't know if they are interested, or are able to buy your product or service.
By using a sales funnel you can monitor and track leads through different phases, until they are successfully qualify or unqualify lead.
Lead Management is a centralized place to manage lead details, score and segment leads, analyze and report performance, and record activities done by your sales personnel and leads.
Lead Management allows you to:
Create and manage list of your leads
Import leads
Segment leads
Score leads
Manage lead conversion pipeline (funnel)
Analyze lead conversion performance